If you’re a person who likes to cross things off of the to-do list, then a website can be a foreboding beast to tame. Just like the laundry or car maintenance, there’s always more to do. The quicker you can accept that, the better off you’ll be.
Websites that are “done” become old and out-of-date. They offer no real value to users or reason for them to revisit. They fill the graveyards of the internet with junk that nobody sees, and they are “done” in every sense of the word.
Understanding the dynamics of the internet is important in order to keep a positive outlook about something that should never be finished. A successful website will never be complete. If you must cross it off your list, make sure it is a monthly list and updating the site is a recurring action.
Top 6 Reasons Why a Website is Never Done
Fresh content is essential for readers in order to get them to come back to your site. It is the meat of the sandwich, and without content, your site becomes as stale as two slices of old bread.How often to update content is debatable, and the simple answer is to do it as much as is needed. If you are an accounting firm, monthly updates may be adequate. A sports website may need to be updated multiple times a day. Analyze your target audience, and update your site accordingly. Consider even rolling out a blog.
Search Engine Optimization (SEO) is one reason to update content because it helps your website to be seen. Your website may have the best content, but if a search engine doesn’t pick it up, nobody will find it.Search engines should notice your website, and one of the ways they prioritize and rank sites is by detecting updated content. Updated content will bring your site to the consumer.
Content is more important than design, but only by a bit. The importance of design is often undervalued. If you like junking, a poor design may be for you… digging thru the heaps of what others consider junk might be your thing. But most user audiences I know, myself included, will click out of poorly designed site as fast as they clicked in.Photos, hyperlinks, and ads must be properly colored and placed to draw attention. The size and color of headings must be consistent and uniform with enough white space for eyes to rest (white space is as important as black space), and every detail matters. Typos and grammar could be a big deal to your audience.
Designs should also evolve with the business, and they should continuously provide better services to visitors. Revamping an entire design should not be a regular event (about 3 to 5 years), as people don’t like to have to learn a new site interface. However, tweaking it a little to make it better is a good habit. It is also possible to leave functionality alone, and change the look and feel.
Websites are the gateway to the consumer, and it is often the only chance you have to spread your message to the masses. Old messages fade, and you bring attention by refreshing them.In this respect, you can think of a website never being done as A GOOD THING! It is a line of communication to your audience. Keep it short and simple. Users rarely want to read a book online, unless they are trying to get educated about something in particular.
An outdated website will stunt your marketing, whether it is targeted toward your business or affiliate marketing. When have you ever seen a business maintain the exact same marketing strategy over time? Never. It has to be updated, and so does your website.Also, most marketing happens outside of the website rather than on the site itself. Knowing how to get to the customer is critical.
- Technical Issues
Many people like to think that technical maintenance is something drummed up by developers to keep an income stream going. It couldn’t be further from the truth. Trust me when I say, we adore troubleshooting issues as much as you like having to pay for a solution. Errors come and errors go. But one thing is a definite given with a website: one day you will open it to see some gibberishly detailed string of crap that will make you want to literally huck your pc out of the window. You don’t know where to start, and getting it fixed can be a time consuming process for all parties involved.
We hate to break it to you, but like a car, it will need care on occasion. Updating scripting, and add-ons can cause breaking … you have to look at it as if it were a flat tire on your car. You can possibly drive it still but at the risk of breaking or compromising something else. The thing is, it has to be fixed.
Try hard not to take out issues on your developer/designer. If they could choose, they’d make it perfect and forever error free. I recently had a client say to me that they didn’t cause the issue, so why should they have to pay for it? Simple. I didn’t break it either. Its the nature of the beast.
Think of it like this: When you get a flat tire, do you go to the tire repair shop and tell them you didn’t cause the flat tire, so why do you have to pay for it? Nope, you don’t. You swallow the bitterness of it, and move on with the repair. Same concept here. We’re not happy there’s an error, but we’ll help you get it fixed. But also understand, sometimes, the error is not repairable due to abandoned scripting and we can’t fix it either. Its faster and far more economical to replace it with something that’s working.
In a nutshell, recognizing the importance of a dynamic website will boost the performance of your website and keep your audience coming back for more.
Don’t think of it as a chore. It isn’t the laundry and it isn’t a car. That’s true. But it is NEVER done. It’s a business investment/necessity and you should treat it as such. The inter-web is not going away. Learning to accept, that like all things technical, it will out-date and need service or even replacement… And if this is something your not willing to accept, stick to the yellow pages. Its more your style anyway.