Once you’ve created your social media content calendar, it’s time to begin posting on social media. If you want to win new audience members and satisfy your existing ones, consistently post things that will add value to your audience.
You’re not just posting to post. Rather you’re trying to provide your audience with high-value information that will help them live their best life possible. Every post should be helpful in some way to your audience.
Your posts should help your audience:
- Think about something in a new way
- Take action like they never have
- Laugh or smile
- Learn something valuable
Consider posting things like:
- Inspirational quotes
- Tips and tactics
- Tutorial videos
- Live videos
- Pictures that will motivate your audience
When creating your content calendar and posting on social media, constantly ask yourself the following question: Is this adding value to my audience? If it is, then post it. If you don’t think it will add much value to your audience, then don’t post it.
If you’re not sure which types of content add the most value to your audience, try experimenting with different formats. You might find that videos perform better than photos, or that your audience really likes tutorials and tips.
Coming Next Week: Engage With Your Followers